Love, which holds a vital importance in the Sufi cosmology, is defined beyond being a mere human emotion; it is characterized as the fundamental principle of existence (ontology) and the process of manifestation. This ontological process, involving the orientation of existence toward manifestation, begins with the desire of “loving/wanting to be known” inherent in the Essence of Allah. Indeed, the quality of being a “hidden treasure” mentioned in the hadith qudsī reveals that love is the very leaven of existence, as it is an attribute belonging to the Divine Essence. While things—which have not yet been determined as external forms and exist as possibilities according to their aptitudes—become distinct through the levels of “entification” (ta‘ayyun) as reflections of divine names and attributes, human being emerges as the most comprehensive (jāmi‘) mirror of divine perfection and as the being in whom the love of being known is most perfectly realized. Although the consciousness of unity (tawḥīd) in human’s essence is veiled by his descent (nuzūl) into the world, love, as an act of “remembrance,” guides the individual back toward ascent (urūj) and the Truth. Contrary to transient desires and the temporary gratifications of the carnal soul (nafs), true love is a journey of direction that centers on “being” rather than “having,” enabling one to pierce through the cocoon of their own existence and walk toward the Truth.